Storefront window reading 'Para Ecuador, Con Amor — Karla Quiñonez León' with visitors gathered inside the exhibition

Founded by Karla Quiñonez León · Est. 2024

La Cultur4

Exhibitions · Residencies · Workshops · Community

London / Globally

“No es latin-inspired. Es latino desde el centro.” — The heart of everything we make

01 — Qué es La Cultur4

Un hogar para el arte latinoamericano

A home for Latin American art, built in London.

La Cultur4 is a platform for Latinos in London — a home for Latin American, Afro-Latina and diaspora creativity, built through exhibitions, residencies, workshops and community gatherings. We create the rooms our artists were never invited into — and we keep the door open: entry is free, always.

We work with emerging artists from across the diaspora and the continent — many exhibiting outside their home countries for the first time — and we teach them to value their work. Because being Latino never meant being worth less.

Every project is bilingual by design. Spanish is not a translation here; it is the first language of the room.

02 — La fundadora

Karla Quiñonez León

Artist, creative director, and the person behind the room.

Karla Quiñonez León in a black ruffled gown with veiled headpiece

Karla Quiñonez León is a London-based Afro-Latina artist and creative director, Afro-Ecuadorian by heritage, working across sculpture, styling, installation, and archival imagery — a practice that circles identity, memory, and diasporic narrative from every angle. La Cultur4 grew directly out of that practice: a platform built by an artist, for artists, so that the rooms she once had to fight her way into are open to everyone else, free of charge.

Her work sits at the intersection of art and fashion, and the recognition has followed accordingly — the first Ecuadorian ever nominated for the British Fashion Awards, named one of the British Fashion Council's Top 50 New Wave Creatives in 2024, nominated for the 2025 Latin American Fashion Awards, invited to the Cannes Lions festival by the organisation itself, and asked onto a panel at MoMu, the Fashion Museum Antwerp, to speak on craft, identity and the next generation of creative talent. Her work in hair and makeup has taken her from Gucci, Dior, Calvin Klein, Marc Jacobs Heaven and Louis Vuitton to talent including PinkPantheress, Doechii, and Kelly Rutherford.

“We have to stop waiting for others to define us or tell us what our culture is. We need to take charge and show the world who we are.”

Her advocacy isn't only creative. In 2020, she spoke publicly about racism she experienced working at a MAC Cosmetics store in Brussels — an account that led to a public response from the brand and added her voice to a wider industry reckoning on representation and accountability. It's the same throughline that runs into La Cultur4: not waiting to be represented, but building the room herself.

The short film of "Para Ecuador, Con Amor" is available on MUBI, one of over twenty productions she's contributed to — and looking ahead, she's working toward an affordable, Ecuador-sourced hair and skincare line within the next few years.

She also works professionally in hair and makeup — a skill that shows up throughout La Cultur4's exhibitions and campaigns, where beauty is never separate from the story being told.

British Fashion CouncilTop 50 New Wave Creative, 2024
Latin American Fashion AwardsNominee, 2025
Cannes LionsInvited guest of the organisation
MoMu — Fashion Museum AntwerpPanel talk, Alter Ensor, 2024
Siobhan Davies StudiosWorkshop & Dance Market invitation, 2026
Bloomberg LíneaRead the feature ↗
Harper's Bazaar EcuadorRead the feature ↗
GEN33 (Graciela Martin)Read the interview ↗
Creative HEAD magazineRead the feature ↗

03 — Exhibitions

Las Ñañas · 8–31 July

Sisterhood through the Latin American perspective.

Ten artists from five countries explore what it means to hold and be held by other women — work made from inside those relationships, not observing them from outside. Presented with Firepit Gallery CIC.

WhereFirepit Gallery, 10 Cutter Ln, London SE10 0XX
When8 – 31 July · Free entry
Opening night“De Mi Para Ti” — live performance

The artists

  • Elizeth Urmeer
  • Daniela Samaniego & Isabel Paqui
  • Maria Pia Jaime
  • Catalina Brown
  • Araceli Hernández Chaparro
  • Lilli Leon Beadle
  • Jacqueline Altamirano Marín
  • Vittor Camila
  • Marisol Grijalva

Previously

Mi Casa, Tu Casa · 23 April – 6 May

Our first group exhibition: 15 Latin American artists exploring identity, home, and belonging — celebrating our Latin America with pride. Hosted at Firepit Gallery, London. Everyone was welcome. Mi casa es tu casa.

Previously

Girls and Allies — Women's Day Bingo · 2025 & 2026

Two editions of our International Women's Day night at Firepit Gallery — karaoke, bingo and drinks, with donations going to a charity supporting women affected by domestic violence.

04 — Programas

What we make

Four strands, one mission.

Exhibitions

Group exhibitions & solo shows

From “Para Ecuador, Con Amor” to “Mi Casa, Tu Casa” and “Las Ñañas” — free-entry group exhibitions that bring Latin American artists to London walls, and London audiences to Latin American stories.

Residency

Summer residency

One month of free studio space in London for an emerging Latin American artist, closing with a two-week solo exhibition. All disciplines welcome.

Workshops

Workshops & gatherings

Over six workshops in the past year — from craft and collage to movement with Siobhan Davies Studios. Our kids' workshops (Para Ecuador, Con Amor, 2024 & 2025) welcome children of every background and belief, always with painting, play, and a surprise guest mascot.

Personal projects

The Beauty of Latin America

An ongoing photographic love letter to ancestry, heritage and visibility — lace, flowers, and the faces of the diaspora, shot in London.

Networking

Creando con Amor

Networking evenings for Latin American creatives — everyone is welcome to come exchange ideas, share work and connect. Two editions hosted so far, more on the way.

06 — En números

The reach

132K+Views in the last 30 days
25+Artists exhibited
6+Workshops hosted in a year
£0Ticket price — free entry, always

07 — Collaborate

Work with us

Three ways to build with La Cultur4.

La Cultur4 has been independent and self-funded from day one. That independence is our credibility — and it means every partnership is chosen, not needed. We've already built with:

Firepit Gallery CIC Casa Agape Siobhan Davies Studios Jubel Olu Olu Food CANO Water

Tier 1

Amiga — event partner

  • Sponsor one private view or workshop
  • Brand presence on bilingual event materials
  • Content capture by our creative team

Tier 2

Ñaña — season partner

  • Support a full exhibition, free entry preserved
  • Co-branded campaign across our channels
  • Access to our artist and talent network

Tier 3

Familia — founding partner

  • Year-round partnership incl. the residency
  • Bespoke commissions and productions
  • First look at every La Cultur4 project

08 — Press & recognition

They're talking about us

Bloomberg Línea — “De Ecuador a los Fashion Awards: Karla Quiñonez León reescribe la belleza latina desde Europa”Read feature ↗ · Apr 2026
Harper's Bazaar Ecuador — “La ecuatoriana detrás del peinado y maquillaje de grandes marcas y celebridades”Read feature ↗ · Sep 2025
GEN33 (Graciela Martin) — “As Latin Americans, we need to take charge of our narrative”Read feature ↗ · Dec 2024
Creative HEAD — “Karla Q Leon: The Hair Sculptor Elevating Her Art”Read feature ↗ · Apr 2024
Invited to Cannes Lions by the Cannes Lions organisation2026
British Fashion Council — New Wave: Creatives2024 · Founder recognition
Invited by Siobhan Davies Studios to the Dance MarketJune 2026
Featured in the Ecuadorian national pressExpreso · Teleamazonas · Latex
“Para Ecuador, Con Amor” — debut solo exhibition, London2023

09 — @lacultur4

Live from Instagram

A few recent moments — updated by hand, no watermark attached.

Afro Latina host an all women/non binary people exhibition in London
Las Ñañas opening night — Sarah Yemalla and Sarah Mawen performance
La Cultur4 Summer Residency open call at Firepit Gallery
A Ñaña that inspires — Elizeth Urmeer
We're looking — stylist open call, London
Las Ñañas — Firepit Gallery x La Cultur4 announcement

See more @lacultur4 on Instagram ↗

10 — Newsletter

Cartas de La Cultur4

Letters from La Cultur4. Exhibitions, open calls and stories from the community — straight to your inbox, in two languages.

Subscribe on Substack

11 — Hablemos

Come through.
Bring a friend.
Stay a while.